Thursday 13 August 2009

Channel [V]

I sorely miss Channel [V] of the 1990s. It is a part of the Star India Network. It was earlier MTV but later MTV opted out of the Star group and created its own MTV India channel in the latter half of the 90s. In fact, MTV too was fun to watch during that time but it could not match up with Channel [V].

In that decade, music channels had a nonsensical, humourous and a light-hearted attitude. The VJs were intelligent as well as very funny. There was no glamour aspect to the shows, only a fun and lively aspect in addition to great music. Who can forget Javed Jaffery's hosting of Videocon Flashback and Timex Timepass? Also, the pairing of Ranvir Shorey and Vinay Pathak in Channel [V] House Arrest. The Haryanvi Jat Udham Singh was Channel [V]'s mascot, I still remember him pronouncing "Channal V".

Javed Jaffery is the best VJ by far that I have seen. He can even leave the Cyrus Broachas and the Sajid Khans behind. His mimicry was upto the mark, his knowledge of old Hindi music was unmatched and there is no VJ till date who can match his wit. He in fact, taught the world how to mimic Dharmendra and Pran. Vinay and Ranvir was the best VJ pairing, they kept on hurling witty wisecracks at each other. Channel [V] music awards too were bereft of unnecessary glamour but high on the nonsensical fun content.

Most importantly the music: Channel [V] collected the best music from the entire world and played it. That was a period which played English and Hindi music in equal measure. The best thing that Channel [V] could have ever done to me is that they showed snippets of the world's biggest Rock Concert: Woodstock '99. It was 1999 and I was just learning to appreciate rock music and seeing bands like Metallica, Korn, Sheryl Crow, etc perform on stage just boosted my inclination towards Rock after which there was no looking back. In fact, their pick of the top 100 songs in the 20th century too was fantastic.

Unfortunately in the present decade, MTV India turned into a Chitrahaar by continuously doling out Hindi music night and day or trailers of new Hindi movies. I still had hopes from Channel [V] but they too followed suit unfortunately. The VJs became more macho and pretentious. The audience changed from the ones who appreciate good music and wit to the half-baked wannabes. The whole attitude changed towards unnecessary nauseating glamour and machismo.

On the bright side, Channel [V] does seem to be returning to its old nonsensical yet witty self through mascots like the 'Bai' and through shows like Nachle where the cartoon Santa Claus is also a Sardarji. I also find Professor Simpoo Singh to be quite funny. Lola and Tony B are also quite talented with their improv. Now what it needs to do is play better music. One just hopes Channel [V] continues on that path because I've lost all hope from MTV.

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