Saturday 20 February 2010

Tiger Woods vs A Patronizing Society

Hypocritic prudes - that is what we all are across the globe. We all either squirm or keep ourselves entertained with the latest gossip when it comes to the raunchy sex lives of celebrities. I'm not against reporting such news and bringing it to the public domain. What I'm against is our pretentious moral reaction to those events.

So what if Tiger Woods like threesomes? So what if he cheats on his wife? Are we as a society so purely bathed in holy milk that we can sit and pass judgements? He hasn't committed crime against the society by straying from his married life. I simply do not understand why his fans should castigate him. He still remains one of the greatest golfers of all time!

Unfortunately, in our country and even the so-called 'liberal' west, people love to take a moral high ground and any sexual activity outside the marriage is considered sacrilegious. If people didn't give a damn, Woods wouldn't have lost the Gillette, AT&T and numerous other contracts. His actions created a negative brand association.

Seeing him apologizing on TV made me squirm. He need not have done that. If he really felt sorry, he should just have apologized to his wife. Why is he apologizing to his fans? Maybe he wants to win back those lucrative sponsorship contracts!

2 comments:

  1. All this reminds me of a line from "Don Juan" - what men call gallantry, and gods adultery is much more common where the climate's sultry. I think we really are missing the wood for the trees (no pun intended). New slogan - Save the TIGER, only 1 left..barely

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