I was watching the latest LMN advertisement with a friend who found it really funny while I found it absolutely repulsive. LMN is a packaged lemon drink which is positioned as a drink to beat the heat. The commercial shows an extremely thirsty African man in a desert who twists a moist piece of cloth over his forehead so that he can at least have one drop of water. However, as the drop is about to fall in his mouth another man calls him, which makes the thirsty man turn his head. As he turns his head, the drop falls on the ground and evaporates. This enrages the thirsty man who takes the piece of cloth in order to beat his friend. Then the logo of LMN appears, apparently as a substitute for water. Making fun of a person's thirst didn't sit too well with me.
I've never been a big fan of making fun of needy, weak or helpless people. It does not take much ingenuity to poke fun at those less fortunate than yourself. I also don't like waiter/driver jokes - for eg. If someone isn't dressed properly, people don't think twice before saying that he looks like a waiter! Any profession which is a means of livelihood should be respected!
I pointed out to my friend that good quality humour lies in mocking the rich and powerful and not the needy. It requires courage, intelligence and insight. I think he agreed with me.
I also therefore do not like jokes on how geeks/nerds are such losers. That again is convenient comedy. People imitating beggars on the street is another act which repulses me. There are other examples too - like making fun of overweight people, old people, illiterate etc which is convenient to portray and easy to please a section of the masses. Unfortunately, a lot of comedy material in this decade is full of this form of convenient comedy! I do hope people grow out of it.
I'd like to conclude by saying that only the insecure make fun of the helplessness of other people, in order to feel good about themselves. I have high regard for those who mock social evils, outdated traditions or the rich and the powerful!
I've never been a big fan of making fun of needy, weak or helpless people. It does not take much ingenuity to poke fun at those less fortunate than yourself. I also don't like waiter/driver jokes - for eg. If someone isn't dressed properly, people don't think twice before saying that he looks like a waiter! Any profession which is a means of livelihood should be respected!
I pointed out to my friend that good quality humour lies in mocking the rich and powerful and not the needy. It requires courage, intelligence and insight. I think he agreed with me.
I also therefore do not like jokes on how geeks/nerds are such losers. That again is convenient comedy. People imitating beggars on the street is another act which repulses me. There are other examples too - like making fun of overweight people, old people, illiterate etc which is convenient to portray and easy to please a section of the masses. Unfortunately, a lot of comedy material in this decade is full of this form of convenient comedy! I do hope people grow out of it.
I'd like to conclude by saying that only the insecure make fun of the helplessness of other people, in order to feel good about themselves. I have high regard for those who mock social evils, outdated traditions or the rich and the powerful!
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