Tuesday 20 October 2009

Beeps and Surrogates

Unusually comic situations arise when a compromise is reached to keep everyone happy. Taking the middle ground without having the guts to take a stand either way is very typical for democracies across the world. In the end, only egos of two opposing parties are satisfied and the problem still remains.

Take those beeps for example that you hear in reality shows today which mask what a contestant is saying when they are abusive. Even a 10 year old can read the lip movements of a contestant and make out whether they said f*** or sh** or chu****. In fact he can read the previous sentence and understand what I meant. in spite of the *'s.

However, if those words are not beeped out, then there will be self-righteous idiots who have fragile tolerance levels being up in arms against the GECs (General Entertainment Channels). Their version of Indian culture will be violated and they will argue that their kids are getting badly influenced. I wonder why their kids are being allowed to watch wannabe shows like MTV Roadies in the first place! They'll get adversely influenced anyway but let's not digress.

Also, if the lip movements are also blocked out, the shows' TRPs will suffer which these GECs will not be able to tolerate. So a compromise formula is reached which achieves nothing. It all ends up as a farce. Everybody knows what Akash 'Beep' Saigal kept saying when he used to get angry in that jungle reality show*. However, the authorities make us believe that they are stupid enough not to realize that we know what is being said because of the beeping.

A similar situation arises in surrogate advertisements. The authorities again tell us that they themselves are naive enough to believe that when we see a Bagpiper advertisement, we instantly believe that it is for Bagpiper soda and not whiskey. Kingfisher sells mineral water and Bacardi sells compilation albums of dance tracks.

Due to constant lobbying by major brewers, the alcohol advertisements, surrogate or otherwise cannot be completely banned and in order to appear responsible, the government cannot show liquor being consumed on television. Again, the compromise formula achieves nothing. I don't think Kingfisher is actually interested in selling its mineral water and it know that consumers understand that too.

I can provide examples various other compromise formulae which have achieved nothing in principle but a lot in safeguarding monetary interests on one side and massaged egos on the other side.

*-yes, yes I used to watch that show. Even I am human and fall prey to such idiocy from time to time.

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